Switch flips Nintendo’s fate, reviving the magic at a sagging company


Jake Kazdal, an American video game developer who lives in Kyoto, Japan, spent a night in early March refreshing the website of GameStop, the video game retail chain in the United States. He wanted to buy Nintendo’s just-released console, the Switch. But the device had already sold out in Japan, forcing him to look elsewhere.

While Kazdal had bought Nintendo’s previous console, the Wii U, a few years earlier, he soon had buyer’s remorse. “After a few short games at my folks’ place, everyone was done,” he said. “I remember thinking: ‘Uh-oh.’”

The announcement of the Switch, however — a sort of two-in-one device that can be played at home or on the go — lowered his skepticism about Nintendo.

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